# Communication

Presales professionals need to listen more than question their customers

Understand the dynamics and approach to ensuring successful engagement when the stakes are high and you require excellent and collaborative outcomes

"Crucial Conversations" focus on equipping individuals with the skills to navigate high-stakes discussions effectively, ultimately improving relationships and outcomes in both personal and professional contexts. The core premise is that by mastering these crucial conversations, individuals can move from avoidance or mishandling to productive dialogue.